• Design of the new website and online store to support their global re-launch, social media strategy and the rOtring Institute.

    Overview

    rOtring is a German technical writing and drawing instruments company based in Hamburg, established in 1928 as Tintenkuli Handels GmbH and changed to rOtring in the early 70s.

    Design of the new website to support their global re-launch. We created a new perspective on rOtring’s tools, reinventing the online product experience. We used video integration and interactive product detail areas to better communicate to the creative community. Strategic Social media competitions were created and integrated, using a Facebook app, Instagram competition, including voting and moderation tools to engage with a huge previously redundant fan base. We also assisted the Launch of the rOtring Institute; a digital platform of creative and inspirational tools from the worlds leading creative community.

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